So, it has been a crazy week for my friend and I can’t get over it.  I’ve been trying to help her field all of the messages she has been receiving from Yahoo! and people saying they’re with Google.  It’s so funny that she made this video out of boredom and it’s now entertaining the country.  I’ve watched viral videos explode before, but seeing it from the other side of the equation is wild.  She’s gotten hundreds of friend requests on Facebook, around 6,000 people have rated her video, and has received close to 700 comments and the video is only at half a million views as of now.  Somebody has even created t-shirts about her!  Since she was on her way to an audition when she got snowed in the airport I think we should start a campaign to get her more auditions.  More auditions = more videos.  I’m going to do a follow-up to this with an analysis of all the Google Insight data from her video.  Behind the scenes of a viral video: Ashley Klinger.
Interest Peaked by Videos Shared on Twitter
Do you run to as many websites that you can think of to share your latest online video? Well, that methodology may be a bit overrated if those that are clicking through to your video don’t really watch it or don’t watch it long enough to take anything away from it. There may be a number of factors that play a part in this scenario. Your video may be horrible or you may be reaching a weak audience. Let’s just say in this case that your video is fine and the issue is behind the website you’re using to promote it.
In a recent case study titled Surprise: Twitter Refers the LEAST Fickle Video Viewers by the video distribution and tracking service TubeMogul, they reveal that on average, audiences clicking on video links from Twitter watch a video 36.91% longer than viewers referred by Facebook and 49.98% longer than viewers referred by Digg.
Now social bookmarking / news submission websites and social networks are definitely an integral part of online marketing, but this report goes to show the quality of niched audiences on Twitter. So, spend more time nurturing those twits that are following you on Twitter because they’ll be the ones more likely to appreciate your material.
Online Video Contests
There are too many to keep up with.  I’m working on a online video for the Murphy-Goode wine areallygoodjob contest and the Late Night Jimmy Fallon dance challenge.  First off, I know that I do not know a lot about wine besides that I like it and it tastes good.  If you check out the contest’s website, you will find some highly qualified individuals.  I respect all of that, but at the same time I want my face on there.  So, I may not have a lot of the the winery lingo and terminology down but I believe it would be an educational experience for myself and for Murphy-Goode.  If they’re looking for a quirky individual who can breath new life in to their brand then yes, I am perfect for them.  Otherwise, maybe not so much.  So this is for you Murphy-Goode, lets get the ball rolling. Â
I’m really excited for the Late Night Jimmy Fallon Dance Challenge. Â Last week, he announced that there would be a contest to create a dance for his song of the same title. Â I just got back from my friend Julie’s house and I think ours is pretty basic, catchy, and white. Â Yes, I said white. Â Our rendition of this song depicts a lot of different aspects from the show and Jimmy Fallon himself. Â We’ll see where that goes. Â I’m trying to get our friend Mike Day to film it. Â I’ll update again once these are completed, each will be complete with commentary of some sort.
