The Del Close Marathon: A Retrospect

del-close-marathon

This past weekend was a blast.  The Upright Citizens Brigade played host to the 11th. annual Del Close improv marathon.  I was able to sit in on a number of great, and not so great, comedy acts from people all over the country.  It really helped put my mind in to perspective around what it is that I am trying to do out here.  

By talking to people in line, I was able to gain insight in to the various improv classes offered throughout the city.  I really don’t want to wait until the UCB opens up classes that I would be able to take, so in the mean time I now know of other options that are available to me.

On top of the performance aspect of it all, I followed all of the Twitter-chatter.  Social Media is a hot topic in every industry, comedy not excluded.  For how many bits and references there were to these online communication giants, there wasn’t any ongoing promotion around asking those in attendance to actually use them in connecting with others. 

So, I provide to you a list of random insight around the event as well a recommendation around where DCM can take online interaction in the years to come.

  • Watching multiple performers from various locations across the U.S. stimulates your passion for the art.
  • Ranging Smells:  The UCB Theatre was the biggest culprit here.  Within the time period that I sat in one location, the smell of the theatre transformed from spaghetti-o’s to tuna, finally ending with a mixture that was recognizable as Big-Mac.
  • Some performers you fall in love with and others you dread.  I found myself mixing and matching individuals from different groups in my head.
  • Great mixture of Raw, Fresh, Talent and Season Professionals.
  • Apparently bed bugs are a NYC issue.
  • Don’t rely on technology to take notes.  Throughout the weekend I just entered any and all thoughts that I had in to my iPhone.  When I went to sync it with my computer it deleted all of them.  FML.
  • Sweat in line just to sit in a sweaty theatre. It’ll be worth it.
  • If you’re tired and are a snorer, it’s probably smart not to fall asleep in the auditorium.
  • I ate a lot of Pizza.  And that was by choice.
  • Grandmothers should not take their 2 year old grandson to an improv marathon, no matter what the situation may be.
  • You just gotta do it.

More Social Integration at Future Del Close Marathon’s

The Del Close Marathon website is great because it is a reference guide. That is clearly established and you can’t get lost. It offers an ongoing list of performances by time, location, actor, etc. and also provides a description of each of them.

One of the largest improvements that I believe should happen for the Del Close Marathon in future years is to promote social networking.  Both on their webpage, through promotional materials and some how throughout the course of the event.  Personally, I know I met a few people by following the hashtag #DCM11 on Twitter so there is ample opportunity to connect with others. Towards the beginning there were tweets going out about using the aforementioned hashtag, but that should have been established beforehand. 

It’s not a whole lot of work, it just takes someone to spend the time to keep Social Media on top of mind.  The UCB already had a dedicated twitter handler @UCBTheatreNY and DCM had on-site photogrpahers who often sent out a twitter message directing people to their photos.  All these need to be fed in to one centralized location so that the attendees can revel in the public documentation that occurred.

Below is the trend of the hashtag DCM11 on Twitter, with the most number of tweets peaking on Saturday with 148.

#DCM11 Twitter Trend

del-close-marathon-twitter

I’m sure this graph would be about the same but with a higher volume in tweet counts (378 total to date), and probably with a spike earlier on rather than a gradual hump  from anticipation of the event.  As time passes within the next few days, YouTube and Blog activity will probably increase, as of now there is a total of about 5 collective mentions in platforms outside of Twitter.

There may be a central location with a social feed but I haven’t heard of it.  So, next year let’s incorporate it.  I’m ready and willing to help!

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Do You Wanna Date My Avatar?

It’s been two weeks since I have lived in New York and have been focusing my time and energy towards blogging about that at http://mjknarf.wordpress.com.  But, I think I’m back here.   While I work on my next posts, here is some video candy:

Even my “avatar” image is datable.  It’s so clean cut.

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Stay Hungry. Stay Foolish.

Steve Jobs, CEO of Apple, delivered the following speech at Stanford University’s 2005 commencement and it is rather moving.  He hits a lot of key points that I strongly believe in myself.

Stanford Report, June 14, 2005

I am honored to be with you today at your commencement from one of the finest universities in the world. I never graduated from college. Truth be told, this is the closest I’ve ever gotten to a college graduation. Today I want to tell you three stories from my life. That’s it. No big deal. Just three stories.

The first story is about connecting the dots.

I dropped out of Reed College after the first 6 months, but then stayed around as a drop-in for another 18 months or so before I really quit. So why did I drop out?

It started before I was born. My biological mother was a young, unwed college graduate student, and she decided to put me up for adoption. She felt very strongly that I should be adopted by college graduates, so everything was all set for me to be adopted at birth by a lawyer and his wife. Except that when I popped out they decided at the last minute that they really wanted a girl. So my parents, who were on a waiting list, got a call in the middle of the night asking: “We have an unexpected baby boy; do you want him?” They said: “Of course.” My biological mother later found out that my mother had never graduated from college and that my father had never graduated from high school. She refused to sign the final adoption papers. She only relented a few months later when my parents promised that I would someday go to college.

And 17 years later I did go to college. But I naively chose a college that was almost as expensive as Stanford, and all of my working-class parents’ savings were being spent on my college tuition. After six months, I couldn’t see the value in it. I had no idea what I wanted to do with my life and no idea how college was going to help me figure it out. And here I was spending all of the money my parents had saved their entire life. So I decided to drop out and trust that it would all work out OK. It was pretty scary at the time, but looking back it was one of the best decisions I ever made. The minute I dropped out I could stop taking the required classes that didn’t interest me, and begin dropping in on the ones that looked interesting.

It wasn’t all romantic. I didn’t have a dorm room, so I slept on the floor in friends’ rooms, I returned coke bottles for the 5¢ deposits to buy food with, and I would walk the 7 miles across town every Sunday night to get one good meal a week at the Hare Krishna temple. I loved it. And much of what I stumbled into by following my curiosity and intuition turned out to be priceless later on. Let me give you one example:

Reed College at that time offered perhaps the best calligraphy instruction in the country. Throughout the campus every poster, every label on every drawer, was beautifully hand calligraphed. Because I had dropped out and didn’t have to take the normal classes, I decided to take a calligraphy class to learn how to do this. I learned about serif and san serif typefaces, about varying the amount of space between different letter combinations, about what makes great typography great. It was beautiful, historical, artistically subtle in a way that science can’t capture, and I found it fascinating.

None of this had even a hope of any practical application in my life. But ten years later, when we were designing the first Macintosh computer, it all came back to me. And we designed it all into the Mac. It was the first computer with beautiful typography. If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts. And since Windows just copied the Mac, its likely that no personal computer would have them. If I had never dropped out, I would have never dropped in on this calligraphy class, and personal computers might not have the wonderful typography that they do. Of course it was impossible to connect the dots looking forward when I was in college. But it was very, very clear looking backwards ten years later.

Again, you can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something — your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.

My second story is about love and loss.

I was lucky — I found what I loved to do early in life. Woz and I started Apple in my parents garage when I was 20. We worked hard, and in 10 years Apple had grown from just the two of us in a garage into a $2 billion company with over 4000 employees. We had just released our finest creation — the Macintosh — a year earlier, and I had just turned 30. And then I got fired. How can you get fired from a company you started? Well, as Apple grew we hired someone who I thought was very talented to run the company with me, and for the first year or so things went well. But then our visions of the future began to diverge and eventually we had a falling out. When we did, our Board of Directors sided with him. So at 30 I was out. And very publicly out. What had been the focus of my entire adult life was gone, and it was devastating.

I really didn’t know what to do for a few months. I felt that I had let the previous generation of entrepreneurs down – that I had dropped the baton as it was being passed to me. I met with David Packard and Bob Noyce and tried to apologize for screwing up so badly. I was a very public failure, and I even thought about running away from the valley. But something slowly began to dawn on me — I still loved what I did. The turn of events at Apple had not changed that one bit. I had been rejected, but I was still in love. And so I decided to start over.

I didn’t see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life.

During the next five years, I started a company named NeXT, another company named Pixar, and fell in love with an amazing woman who would become my wife. Pixar went on to create the worlds first computer animated feature film, Toy Story, and is now the most successful animation studio in the world. In a remarkable turn of events, Apple bought NeXT, I returned to Apple, and the technology we developed at NeXT is at the heart of Apple’s current renaissance. And Laurene and I have a wonderful family together.

I’m pretty sure none of this would have happened if I hadn’t been fired from Apple. It was awful tasting medicine, but I guess the patient needed it. Sometimes life hits you in the head with a brick. Don’t lose faith. I’m convinced that the only thing that kept me going was that I loved what I did. You’ve got to find what you love. And that is as true for your work as it is for your lovers. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. So keep looking until you find it. Don’t settle.

My third story is about death.

When I was 17, I read a quote that went something like: “If you live each day as if it was your last, someday you’ll most certainly be right.” It made an impression on me, and since then, for the past 33 years, I have looked in the mirror every morning and asked myself: “If today were the last day of my life, would I want to do what I am about to do today?” And whenever the answer has been “No” for too many days in a row, I know I need to change something.

Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life. Because almost everything — all external expectations, all pride, all fear of embarrassment or failure – these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.

About a year ago I was diagnosed with cancer. I had a scan at 7:30 in the morning, and it clearly showed a tumor on my pancreas. I didn’t even know what a pancreas was. The doctors told me this was almost certainly a type of cancer that is incurable, and that I should expect to live no longer than three to six months. My doctor advised me to go home and get my affairs in order, which is doctor’s code for prepare to die. It means to try to tell your kids everything you thought you’d have the next 10 years to tell them in just a few months. It means to make sure everything is buttoned up so that it will be as easy as possible for your family. It means to say your goodbyes.

I lived with that diagnosis all day. Later that evening I had a biopsy, where they stuck an endoscope down my throat, through my stomach and into my intestines, put a needle into my pancreas and got a few cells from the tumor. I was sedated, but my wife, who was there, told me that when they viewed the cells under a microscope the doctors started crying because it turned out to be a very rare form of pancreatic cancer that is curable with surgery. I had the surgery and I’m fine now.

This was the closest I’ve been to facing death, and I hope its the closest I get for a few more decades. Having lived through it, I can now say this to you with a bit more certainty than when death was a useful but purely intellectual concept:

No one wants to die. Even people who want to go to heaven don’t want to die to get there. And yet death is the destination we all share. No one has ever escaped it. And that is as it should be, because Death is very likely the single best invention of Life. It is Life’s change agent. It clears out the old to make way for the new. Right now the new is you, but someday not too long from now, you will gradually become the old and be cleared away. Sorry to be so dramatic, but it is quite true.

Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma — which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.

When I was young, there was an amazing publication called The Whole Earth Catalog, which was one of the bibles of my generation. It was created by a fellow named Stewart Brand not far from here in Menlo Park, and he brought it to life with his poetic touch. This was in the late 1960’s, before personal computers and desktop publishing, so it was all made with typewriters, scissors, and polaroid cameras. It was sort of like Google in paperback form, 35 years before Google came along: it was idealistic, and overflowing with neat tools and great notions.

Stewart and his team put out several issues of The Whole Earth Catalog, and then when it had run its course, they put out a final issue. It was the mid-1970s, and I was your age. On the back cover of their final issue was a photograph of an early morning country road, the kind you might find yourself hitchhiking on if you were so adventurous. Beneath it were the words: “Stay Hungry. Stay Foolish.” It was their farewell message as they signed off. Stay Hungry. Stay Foolish. And I have always wished that for myself. And now, as you graduate to begin anew, I wish that for you.

Stay Hungry. Stay Foolish.

Thank you all very much.


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Interest Peaked by Videos Shared on Twitter

Do you run to as many websites that you can think of to share your latest online video? Well, that methodology may be a bit overrated if those that are clicking through to your video don’t really watch it or don’t watch it long enough to take anything away from it. There may be a number of factors that play a part in this scenario. Your video may be horrible or you may be reaching a weak audience. Let’s just say in this case that your video is fine and the issue is behind the website you’re using to promote it.

In a recent case study titled Surprise: Twitter Refers the LEAST Fickle Video Viewers by the video distribution and tracking service TubeMogul, they reveal that on average, audiences clicking on video links from Twitter watch a video 36.91% longer than viewers referred by Facebook and 49.98% longer than viewers referred by Digg.

referral-traffic-from-twitter-peaks-interest

Now social bookmarking / news submission websites and social networks are definitely an integral part of online marketing, but this report goes to show the quality of niched audiences on Twitter. So, spend more time nurturing those twits that are following you on Twitter because they’ll be the ones more likely to appreciate your material.


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Fox’s “Glee” Shines Light on Actual Reality

new-show-glee-on-foxWith the tagline of “A biting comedy for the underdog in all of us,” Glee has some high promises for those of us that have actually lived through the world of high school musicals.  The cast consists of Broadway veterans such as Lea Michele (Spring Awakening) and Matthew Morrison (Hairspray) who can contribute that sense of genuine experience to the overall feel of the show.  

In the pilot episode, teacher Will Schuester returns to his alma mater and finds himself taking over the sponsorship of “Glee” club.  Right off the bat, it is not hidden that their performance quality is rather less than perfect.   Through a series of trials and tribulations, we soon find the kids gleaming in their talent – which is also the one thing that binds this group together.

Though I am expecting this show to be full of cheesy drama musical fun, that is the one thing that I am actually looking forward to.  It’s not a High School Musical, throw this in your face, type of production.  I expect a quality scripted program with underlying themes that will provoke thought and bring me back to the time where I faced the same.

Coming from a community where musical theater is rivaled amongst local high schools, it is nice to see a show that truly focuses on the underdogs of the situation.  My high school never had that star-quality production that a lot of schools see today, but we had a log of fun and got a lot more out of it then a sense of “winning”.  I feel like this is a show that I could watch with my friends, seeing as the characters are living at the exact time when we all became close.

So yes, Glee seems to touch home with me and I hope that it will continue to do so in the coming months.  If you have a good 45 minutes, view the pilot embedded below.

 

 

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BING and Decide

Advertising on the “New” Search Engine May Do Justice

bing-a-thon-logo

There has been a lot of buzz around the latest search engine released by Microsoft, and a lot of that has been generated through advertisements costing upwards of $100 million.  All of this cash being pumped out is a gesture – to the public as an embrace and to Google a flip of the bird.  Google has become a household name and a verb.  Bing can pay to hold a name within a household, but will need sustenance to be anything more.

Will Bing Solve My Answers?

Now, I will admit that I set my default browser to Bing but I find myself using it only when searching for certain things.  I know that it should provide me with everything I search for, but I believe more than anything, that my mind has been trained to expect results in the way that Google provides them.  Bing provides a lot of results in different segments that are easily defined.  Apparently this what they are shooting for, seeing as they have branded themselves as a decision engine.

For example: when I was searching for the score of the penguins game in Bing, it provided me with a nice chart at the top of the page with up-to-date scores as well as scores to the previous play-off games.  Google, on the other hand, gave me almost the same information – but they didn’t pretty it up.  So, if you’re looking for information pertaining to a fast and happening situation, and in an easy manner, Bing will do that.  For more detailed searches, I can’t break away from Google.  I search a lot.  For every day people to see a difference, I doubt they will.  Or like me, they will be taken in on the prettiness of it all.  That same feel of the search engine leaks in to their advertisements – the one thing that actually has me enthrawed in to their product.

NBC hearts Microsoft

I watch a lot of NBC late night.  On top of the amount of Bing commercials that I see spattered through their programming, Microsoft went as far as to sponsor a segment on the Jimmy Fallon Show.  It was a game-show styled contest where three audience members were in a race to Bing in the correct answer to a question.  The winner of the first round was given the opportunity to Bing again, in a 15 second time alotment, for a chance to win a brand new computer branded with Bing on the cover.  This occored only two days after SNL’s Jason Sudeikus hosted the Bing-a-thon alongside Olivia Munn on Hulu (an operation of NBC Universal).  

The Bing-a-thon was a really long infomercial.  It was cheestastic.  Amusing.  Hardly informative. And Long.  It was funny to watch them Bing a topic while racing against absurd comedic events though. I give credit in trying to reach to different audiences through multiple mediums.

It has also been recently announced that NBC has entered in to a contract with Microsoft to refine the way in which TV Ad Sales are purchased.  A new look will be taken at demographics, consumers’ purchasing habits and locations.  They will be updated daily and will have an automated buying process.   Spokespersons say that it will take time to change the way of the business, but it is a necessary change.

I know you’re use to searching the way you have been” 

Bing – you have peaked my interest but only because I know who you really are.  If you’re going to try and butter up to the rest of the crowd you need to be more straight forward with what you want to be and not dance around cutsie commercials or sketch-comedyesque infomercials.  It has not been a month yet and I don’t want things to seem like they are serious between us, then have you end up being just like any other search engine out there.

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Online Marketing (for the Kids Sake)

online-marketing-for-kidsRecently, I was sent to represent my employer at a local school district’s middle school career fair where I talked on job opportunities in technology – specifically online marketing. It was interesting to see that the students take a liking to the one area of online marketing that I find least fascinating – Paid Search.  

When creating the presentation, I worked off previously created material that our company had used in the past for Search Marketing education and then spiced it up with Social Media Marketing and Multimedia production elements since those are the areas that I fancy.  Only one issue arose for me doing this:

Not taking in to consideration the danger associated with Social Media and youngsters.  The moment my slide came up with various logos of Social Media sites, I had a counselor looking back to remind the kids about how “evil” Social Media was and the deadly results that occur from using it.  I was shocked and my face probably turned white as I realized that these kids are constantly told that these websites are horrible and here I am preaching about how valuable they are.  Luckily, I was able to reinforce how they should be used in moderation towards the end of my presentation while still getting my point across about how companies are using them.  

So here I was, talking about all of the creative skill sets that can be applied to the Internet (writing, photography, web design, etc.) and the one thing that peaked their interest was Paid Search Marketing.  I would say just about every question dealth with paid one way or another.  For one thing, they didn’t ask questions like they did with the surgeon of “what is the craziest thing you found in a person?” No.  They were providing me with various scenarios and asking how or what a company would do to respond.  I wanted to talk about taking pretty pictures and making them Search friendly, while they wanted to talk about CPCs and budgeting.

 After working with a high school’s musical for two years I knew how to present the material in a way that captivated them.  It was more example and situation driven than technical jargon.  We essentially dumbed down the material without losing meaning.  My favorite thing was talking about Googlebot.  Instead of talking about search engine spiders, I talked specifically to Google, citing examples of SERPs along the way.  

This presentation adds to my portfolio of knowledge exchange with kids. We’ll see how many more test audiences I can accumulate of those under the age of 18 until I make a presentation for a crowd of elders (yes – elders who are not even aware of what the Internet is).  Who knows, I may have to present it the same way.  Dumbed down and kid friendly.  Next time I can think more about my audience rather than the goal of the presentation.

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Viral Video Film School – My 15 Seconds of Fame

Everyone waits for the moment when they can say that they have been on TV.  Sad as it is, I will use an image that I took and do the same thing.  Behind Mister Brett Erlich of Current TV is my Baby African American Peeing Keychain.  

Frank McDades Photo on Viral Video Film School - Current TV

Also, didn’t win the LNWJF dance challenge (obviously, because I would have pissed everywhere to make it known) but our video was featured as one of their “favorites” – that’s right a legitimate 15 seconds of fame.

late-night-with-jimmy-fallon_dance-challenge

So, that’s all I have for now.  I’ll see you in Hollywood baby.

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Late Night Jimmy, Fallon Dance Challenge

So, we finished up our entry for the Late Night with Jimmy Fallon Dance Challenge last night.  I’m pretty pleased with it.  It’s good in the sense that a) average white people can do it and b) it directly reflects the show.  The storyline showcases aspects of the Late Night with Jimmy Fallon show, following the chronicles of Jimmy from prep-time trough monologue.   Bring us in Jimmy.

Jimmy gets ready for the show by putting on his tailored suit coat and tie, then realizing the time, rushes off to the show. Upon his arrival, he can hear the legendary Roots crew playing his entrance jam. Jimmy enters the main floor (simulating promo pic #2) to perform his monologue and scores a joke that he is rather proud of – displaying his excitement through a pantomimed strike. Pleased with his intro for the nights show, Jimmy Fallon reconstructs promo pic #1s pose, followed closely by promo pic #5, #4, and #6. After the last sequence, there is ample opportunity to party. Soon there after, it is time to start it all over again, only at a different angle.

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Online Video Contests

There are too many to keep up with.  I’m working on a online video for the Murphy-Goode wine areallygoodjob contest and the Late Night Jimmy Fallon dance challenge.  First off, I know that I do not know a lot about wine besides that I like it and it tastes good.  If you check out the contest’s website, you will find some highly qualified individuals.  I respect all of that, but at the same time I want my face on there.  So, I may not have a lot of the the winery lingo and terminology down but I believe it would be an educational experience for myself and for Murphy-Goode.  If they’re looking for a quirky individual who can breath new life in to their brand then yes, I am perfect for them.  Otherwise, maybe not so much.  So this is for you Murphy-Goode, lets get the ball rolling.  

I’m really excited for the Late Night Jimmy Fallon Dance Challenge.  Last week, he announced that there would be a contest to create a dance for his song of the same title.  I just got back from my friend Julie’s house and I think ours is pretty basic, catchy, and white.  Yes, I said white.  Our rendition of this song depicts a lot of different aspects from the show and Jimmy Fallon himself.  We’ll see where that goes.  I’m trying to get our friend Mike Day to film it.  I’ll update again once these are completed, each will be complete with commentary of some sort.

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