Do you run to as many websites that you can think of to share your latest online video? Well, that methodology may be a bit overrated if those that are clicking through to your video don’t really watch it or don’t watch it long enough to take anything away from it. There may be a number of factors that play a part in this scenario. Your video may be horrible or you may be reaching a weak audience. Let’s just say in this case that your video is fine and the issue is behind the website you’re using to promote it.
In a recent case study titled Surprise: Twitter Refers the LEAST Fickle Video Viewers by the video distribution and tracking service TubeMogul, they reveal that on average, audiences clicking on video links from Twitter watch a video 36.91% longer than viewers referred by Facebook and 49.98% longer than viewers referred by Digg.
Now social bookmarking / news submission websites and social networks are definitely an integral part of online marketing, but this report goes to show the quality of niched audiences on Twitter. So, spend more time nurturing those twits that are following you on Twitter because they’ll be the ones more likely to appreciate your material.
