marketing | entertainment | new media
Frank McDadeFrankMcDade.com | FrankMcDade@gmail.com | 724.601.7046
ExperienceSEO & Social Media Strategist, Zeta InteractiveSeptember 2009 to Present, New York, NY Developed integrated marketing strategies for enterprise-level clients, crafted to achieve individual goals. Managed campaigns, production calendars and client communications. Developed customized competitive analysis and Web marketing reports. Oversaw the processes, training and management of the Social Marketing group. Covered live events via social media for corporate marketing. Acted as subject matter expert and crafted corporate POV’s , case studies and best practices. Participated in sales initiatives, assisting in the generation of $200k in revenue. Served as manager of Zeta Buzz Social Media Monitoring tool. Managed network of industry websites and their content, leveraged for marketing SEO & Social Media clients.
Marketing Coordinator, IMPAQTAugust 2008 to August 2009, Pittsburgh, PA Lead online and traditional marketing campaigns for corporate brand. Spearheaded Web site re-design planning and execution that garnered a traffic increase of 15%. Coordinated PR activity that lead to placement in DM News, Website Magazine and eM+C. Oversaw promotional collateral and vendor relations, purchase order requests, budgeting and personnel management. Co-organized Search Marketing Day 2009 and SEMPO Pittsburgh.
Musical Producer, Hopewell Area School DistrictSeptember 2007 to March 2009, Aliquippa, PA Produced musical production with a limited budget. Developed digital communication processes between cast and production staff. Created HopewellMusical.com and became the first high school in western Pennsylvania to utilize online ticketing, increasing ticket sales 20%. Trained and conducted acting exercises with talent.
Promotional Photographer, HeyPittsburgh.comMarch 2007 to December 2007, Pittsburgh, PA Photographed multiple entertainment events, gathering footage of featured celebrity & product placement of sponsor, Anheuser-Busch. Edited, tagged and uploaded final photographs to HeyPittsburgh.com Web site.
Digital Photo Editor, T.R. McClellan PhotographySummer 2008, Aliquippa, PA
Shift Manager, Arby’s Restaurant GroupDecember 2003 to September 2008, Pittsburgh, PA
EducationBachelor of Science, Sport, Arts, & Entertainment ManagementConcentration: Photography Graduated May 2008, Point Park University |
Promotions Content Creation Business Operations Technical Clients Certifications Et Cetera I’m trained in long-form improvisation. Gene Kelly’s wife is a Facebook friend.
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