Current

• SEO & Social Media Specialist at Zeta Interactive

Past

• Marketing Coordinator at IMPAQT
• Musical Producer at Hopewell Area School District
• Head of Photography at Kennywood Entertainment

• Credit Card Sales Representative at Bank of America
• Promotional Photographer at HeyPittsburgh.com

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Education

• Upright Citizens Brigade Theatre
• Point Park University

Recommended

3 people have recommended Frank

Connections

219 connections

Industry

Online Media

Websites

• FrankMcDade.com
• Frank McDade on Flickr

Summary

Before joining Zeta Interactive’s SEO and Social Media team, Frank was the Marketing Coordinator for IMPAQT, a leading Search Marketing agency. He was instrumental in developing the company’s strategy in social media marketing, managed the corporate Web site and search campaigns, oversaw content development, coordinated e-mail and public relations initiatives, and co-coordinated Search Marketing Day. While in Pittsburgh, he was part of the founding committee for SEMPO Pittsburgh. Frank is a social media advocate outside of the workplace and has been a featured blogger for sites such as the PA Tourism Web site and BroadwayWorld.com, as well as photographer for HeyPittsburgh.com. Frank thrives on helping arts and entertainment organizations ease in to the online space and utilizes his background in event management and theater production in doing so. He holds a BS in Sport, Arts, and Entertainment Management from Point Park University.

Specialties:

Experience

• SEO & Social Media Specialist

  Zeta Interactive

  (Privately Held; Marketing and Advertising industry)

  September 2009 — Present (7 months)

• Marketing Coordinator

  IMPAQT

  (Privately Held; Marketing and Advertising industry)

  September 2008 — August 2009 (1 year )

  My position is based around increasing IMPAQT’s presence and position in the Search Marketing industry. A great deal of my time goes towards content creation, Web site planning, project management, intern coordination, and strategy development and implementation for IMPAQT’s presence within Social Media. Other areas that I touch upon are lead generation, public relations, sales support, events, and creative services.

• Musical Producer

  Hopewell Area School District

  (Education Management industry)

  November 2007 — May 2009 (1 year 7 months)

  I oversee student accounts, fundraising, publicity, ticket sales, front of house, and HopewellMusical.com, on top of providing support to the Director in set construction and student character/leadership development.

  In 2009, I successfully moved Hopewell's ticket sales online through the vendor ShowTix4U.com.

  Once Upon a Mattress (2008)
  The Pajama Game (2009)

• Head of Photography

  Kennywood Entertainment

  (Privately Held; Recreational Facilities and Services industry)

  May 2008 — July 2008 (3 months)

• Credit Card Sales Representative

  Bank of America

  (Public Company; BAC; Banking industry)

  March 2006 — May 2008 (2 years 3 months)

• Promotional Photographer

  HeyPittsburgh.com

  (Online Media industry)

  March 2007 — December 2007 (10 months)

Education

• Upright Citizens Brigade Theatre

  Improv, Sketch Comedy Writing 2009 — 2010 (expected)

• Point Park University

  B.S. , Sport, Arts, and Entertainment Management with a concentration in Photography , 2006 — 2008

  Specialty Courses: Sport, Arts, and Entertainment Management Finance, Internet Marketing, Event Management, Facility and Venue Design & Administration, Development for the Arts

  Activities and Societies:

  Successfully completed Bachelors degree in three years, graduating with Honors.

Additional Information

Websites:

• FrankMcDade.com
• Frank McDade on Flickr

Interests:

acting, art, blogging, brainstorming, computers, creative writing, design, digital photography, entertainment promotions, event coordination, event promotions, facility & venue management, film & television production, front of house management, graphic design, hands on projects, improv, innovative thinking, interactive media, live music, marketing / advertising, musical theater, networking, new media, niche magazines, photoshop, strategic planning, strong team work, theater management, theater production, reading, social media, training, twitter, viral videos, website maintenance I love learning something new every day.

Groups:

•    SCENEPR Media Network
•    Search Engine Marketing Professional Organization (SEMPO) - OFFICIAL GROUP FOR THE ORGANIZATION
•    Search Engine Land
•    Digital Marketing
•    Media Professionals Worldwide
•    Pittsburgh Tech Council
•    15 Minutes Gallery / Art + Tech Initiative
•    Pittsburgh Advertising Federation
•    PodCamp Pittsburgh
•    Video SEO (VSEO) and Online Video Marketing
•    Linked Strategies
•    Search Marketing Day Pittsburgh
•    The Blog Zone - A community for serious bloggers

Honors: